The casino industry is one of the most agile and active participants in the advertising world, especially in the age of coronavirus. You can see ads promoting instant withdrawal casino for those who want to get money fast, wherever you look and the trend doesn’t seem to be disappearing.
They tend to promote services across all niches, but new online casinos Australia and other gambling platforms around the world that create new and inspiring propositions for players, love football teams in particular. However, football clubs now get a ban on placing casino ads on their uniforms.
Why is that so? Keep reading to find out!
Football teams get a ban on placing gambling advertisement on the uniform
It’s not unusual to see gambling promotions in the sports universe. You get to see ads on club uniforms, football pitches, online commercials, and many more. Last season, bookmakers were sponsoring nearly 70% of Championship teams in England. Other major leagues are by no means an exemption since bookies really started dominating sports-related advertising.
It’s a staggering fact that made authorities raise their eyebrows and make some harsh decisions.
England’s House of Lords established a special committee to analyze gambling ads and take measures to prevent them. The committee banned betting ads on football jerseys and it also prohibited this type of marketing near stadiums or during football broadcasts.
The restriction doesn’t start immediately because football clubs need to adapt to the new situation, so they have three years to regroup and rearrange their business plans and marketing strategies.
How much footballers will lose without gambling money?
Do you know why football teams put casino signs on their uniforms? They do it because online casinos are their biggest sponsors. Las Vegas might still be the epicenter of gambling, but it is gradually losing pace with online competitors.
Digital casinos invest millions in football sponsorships because that’s where their target audience really is. In other words, advertising bans ruin football’s financial structure since clubs now don’t receive a big portion of money simply for adding casino logos to the jerseys.
It also means that football players could be earning less because there are no traditional sponsors to count on anymore. Online casinos have to find new ways of promotion in football, which surely leads to the reduction of investments.
The bottom line
Casino advertising is one of the fastest-growing branches of modern marketing, but it is now forbidden to place such ads on football jerseys. In this post, we explained the logic behind this decision and discussed its financial effects. Do you think it’s the right decision?