Just in time for the Premier League, Leicester City announced that Parimatch would be their new sponsor. The Cyprus-based betting company is the ‘Official First Team Training Wear Partner’ for the 20-21 season. This deal means the operator will have valuable branding space on the clubs training and warm-up kit during both domestic and European matches.
Despite some premier league clubs shying away from betting sponsors, Leicester City has embraced them as their new partner. To find out more about the benefits of this partnership you can read about the details here.
What Does The Sponsorship Deal Include
As we’ve already mentioned the cornerstone of this deal is Parimatch being one of the clubs most prominent t-shirt sponsors, their branding will feature heavily on the teams training and warm-up kits.
Alongside this the brand will be advertised via on pitch-side LED advertising boards for all games played at the teams home stadium, the King Power Stadium. The Parimatch branding will also feature in the interview background of all top-flight fixtures at the King Power Stadium. On top of this, the club will promote the brand across their social media channels.
This means Parimatch are set to gain valuable advertising space in the Premier League, the Carabao and Emirates FA Cup and Uefa Europa League fixtures.
Who Are Parimatch?
Parimatch is an international betting and technology company that was founded in 1994. Although they are based in Cyprus they are a Ukrainian company and one of the oldest bookmakers in Eastern Europe. Initially, they positioned themselves as a traditional betting company however thanks to their innovative mindset they invested in emerging markets. This meant by the turn of the millennium they had launched online and positioned themselves on the cutting edge of the online gambling market. This forward-thinking mentality meant they were at the forefront of the boom of online gambling and have been a cornerstone of the industry ever since.
Parimatch’s primary market is Eastern Europe, they are an industry heavyweight in the CIS region and are now heavily investing with the hope to expand their business across Europe and India.
Parimatch’s reason for heavy investment into Leicester City and exposure across our football scene this season is clear. They have as recently as the First of October made their services available in the United Kingdom. The brand just launched a new website specifically designed and catered to customers based in Great Britain.
It isn’t just football that Parimatch sponsors, for several years they have been the official betting and wagering sponsor of the UFC in the CIS, Africa, the Middle East and Europe (bar the UK and Ireland). This has included sponsoring some incredibly high profile brand ambassadors including Mike Tyson and Conor Mcgregor. With these heavyweight names behind them, it seems certain Parimatch will catch the eye of many Premier League fans this season.
Despite the reputation of many gambling firms being tarnished over recent years, Parimatch prides itself on providing consumers with a reliable, and responsible, experience. They are fully licensed and comply with the UK Gambling Commission standards. This means customers can enjoy a flutter knowing they are playing with a fair and trusted company. On top of this in 2018, the brand launched its charitable foundation, the Parimatch Foundation. Their mission statement is to “promote the health and well-being of the community through education and engaging children in sport while providing equal opportunities for everyone”.
What Services Do Parimatch Offer Consumers?
Should you find yourself wanting to have a flutter, it is important to know what to expect and what games you can play. Parimatch’s UK site has a user-friendly interface with a smooth and sleek design that offers a range of sports betting, casino, live casino and poker games.
Sports betting is the area that makes Parimatch stand out, they have nearly 20 sports to choose from. With their selection ranging from Football and Cycling to E-sports or even Chess, there is surely something to suit everyone.
One of the great features Parimatch offers is live-betting, of course, pre-match wagering is good fun but nothing gets the adrenaline going quite like making a wager mid-game. Unlike many casinos, this brand allows you to place a bet on live games regardless of how much time is left on the clock.
Alongside their incredible sportsbook, Parimatch also has a fully-fledged casino, with a great range of games such as blackjack, slots, poker, roulette and many many more.