New UK betting sites are seemingly appearing out of thin air all the time – but not all of them are equally reliable.
We’ve done the research, compiling a list of the 9 best new betting sites in the UK with great odds as well as a variety of banking options, making them perfect for anyone looking to get into online betting.
We found Luckster to be the best overall new bookie, but there’s more sites to explore.
Let’s begin, shall we?
Best New Betting Sites in the UK
- Luckster: Best overall
- FansBet: Top pick for horse racing betting
- BetUK: Most generous welcome bonus
- Kwiff: Enhances odds
- Mr Play Sport: Best for in-play betting
- ZetBet: Best variety of sporting events
- HighBet: Best design
- Bet Target: Top-notch football betting options
- Britain Bet: Best new punters
1. Luckster – Best UK New Sports Betting Site Overall
18+. New, ID Verified players only. Up to £10 bonus credit. 30x wagering requirement. 14-day expiry. £500 max withdrawal. Note that the full T&Cs apply.
Pros:
- Fantastic football markets
- Exciting horse racing betting section
- “Bet £10, get £10” welcome bonus
- Well-optimised for mobile gambling
- Effortless navigation
Cons:
- No 24/7 support
- No live streaming
Luckster is the best new betting site in the UK. The platform impressed us with its variety of football markets and a cool Bet £10, Get £10 welcome promo.
Quality of Betting Markets and Odds: 4.9/5
Luckster has a great selection of football betting markets. Whether you’re a fan of Premier League, La Liga or Champions League action – this site has you covered. They also offer some more obscure leagues and regional tournaments, which is great for those who like to bet on football from all around the world.
The odds here are also competitively priced and come close to the industry standard. Other options on the platform cover about 3 dozen sports, including horse racing and eSports.
Bonuses and Promotions: 4.9/5
Luckster’s welcome offer is another highlight of their site. New players can get £10 in free nets when they bet £10 or more on any sports market after registration. You will be able to instantly use your free bets and place them on the same or separate sports markets.
You need to wager the bonus money in 14 days. If you’re a fan of football and horse racing, this bonus is well worth taking advantage of – however, please keep in mind that the full T&Cs apply.
Payment Methods & Withdrawal Speed: 4.85/5
Luckster accepts a wide range of payment methods for deposits and withdrawals. These include debit cards, e-wallets, and prepaid cards. The processing time is usually no more than 48 hours if you opt for e-wallets.
Some of the payment options include Neteller, Skrill, Paypal, and MuchBetter. You can still use a wire transfer to cash out, but it will take up to 6 days.
Mobile Compatibility & Customer Service: 5/5
Luckster has a great mobile betting platform that is optimised for both iOS and Android devices. You can enjoy the same sports markets and bet types as you would on the desktop version of the site.
The customer service is also top-notch, but not available 24/7. While you can contact them any day of the week, customer support is not available 24 hours a day, as you can only contact the reps from 8 AM to 00 AM CET.
Claim your welcome bonus and start betting at Luckster.
2. FansBet – Best New Betting Site in the UK for Horse Racing
18+. Offer for new customers who register via Mobile; Place first £10 bet on sports with 3 legs at min odds of 1.3 per leg; Free Multiple Bet must contain 3 legs at min odds of 1.3 per leg; Zero wagering requirements on winnings; £100 max win from qualifying bets. Note that the full T&Cs apply.
Pros:
- Excellent design, 100% mobile-optimised
- Top-tier horse racing markets and odds
- Over 3 dozen sports to bet on
- Very generous welcome bonus, up to £100
Cons:
- No VIP program
- Lacks live streaming
If you’re looking to bet on horse racing, look no further than FansBet. In business since 2017, this betting site boosts your account by up to £100 right out of the gate!
Quality of Betting Markets and Odds: 4.85/5
FansBet offers some of the best horse racing markets and odds in the industry. With dozens of virtual sports betting options, FansBet has something for everyone. Their website is designed to be appealing and easy to navigate, with a large selection of bet types and odds.
In the horse racing section, FansBet covers over 10 tracks, as well as virtual racing. The odds are updated in real-time, and you can get up to 100% of your stake back if you’re very lucky. No live streaming is available, though, which might be a bit of a disadvantage for some.
Bonuses and Promotions: 4.8/5
FansBet offers a generous welcome bonus to new customers – get up to £100 in free bets at a 100% match rate with minimum odds of 1.3 per leg.
You also get access to ongoing promotions, such as monthly competitions and special offers. Note that the site doesn’t offer any loyalty programs.
We also recommend checking out the Bet Builder in the mobile version or taking control of your bets through the Cash Out Feature, allowing you to collect your winnings while the match continues.
Deposit Method Variety & Withdrawal Speed: 4.75/5
The list of banking options is a tad limited for UK customers, but you can still use debit cards. There are no fees included in the mix, which is a massive plus, and the minimum deposit requirement is just £10.
Mobile Compatibility & Customer Service: 4.95/5
FansBet’s mobile site is 100% optimised, and you can access all features from the palm of your hand.
Customer support at FansBet is available 24/7 via email and live chat, with an average response time of five minutes. The team is polite, knowledgeable, and ready to help whenever you need it.
Click here to check the horse racing markets at FansBet.
3. BetUK – Most Generous Welcome Bonus of All New UK Betting Sites
18+. New, ID Verified players only. Stake min amount of £19 (min odds 1.8) on any sporting event. 5x wagering requirement. 7-day expiry. Note that the full T&Cs apply.
Pros:
- Bet £19, Get £66
- Allows in-play betting
- Extensive coverage of horse racing
- Excellent football betting options
- BetUK specials with betting tips
Cons:
- Design could use an update
If you like a betting site that welcomes you aboard with a generous bonus, check out BetUK. This is a fully-licensed, well-rounded betting platform that fully covers the needs of UK punters.
Quality of Betting Markets and Odds: 4.85/5
BetUK has an impressive collection of markets. From football to racing and other sports, the range of betting opportunities at BetUK is huge. All major football leagues are available, including EPL, Serie A, La Liga, and Bundesliga.
The odds at BetUK are among the best in the industry; they’re usually right up there with market leaders. You’ll find great betting value here, with competitive winnings to boot.
BetUK also offers an impressive range of live-streaming options for its users, which is always a plus. This includes events in all major sports leagues, such as the Premier League, Champions League, and more.
Bonuses and Promotions: 5/5
The BetUK welcome bonus is extremely generous. All new players will get a £66 free bet when they stake at least £19 on any sporting event with minimum odds of 1.8, with a 5x wagering requirement and a 7-day expiry.
BetUK also offers several ongoing promos, such as bonus boosts and Acca insurance. They also have daily offers for specific sporting events.
Payment Methods & Withdrawal Speed: 4.85/5
You can use classic debit cards to handle your finances at BetUK (Visa, MasterCard), but you can also opt for bank transfers and PayPal. Keep in mind that you need to meet the minimum deposit requirement of £10 (just £5 for PayPal).
Mobile Compatibility & Customer Service: 4.75/5
The betting site is optimised for mobile, so you can place bets on the go. They offer an easy-to-use mobile platform that comes with all of the same features as the desktop version. The site is accessible on both iOS and Android devices.
BetUK provides a comprehensive support system with knowledgeable members available to answer any questions or concerns you may have. The customer service team can be reached via email, phone, and live chat around the clock.
Follow this link to claim the welcome bonus at BetUK.
4. Kwiff – Best New UK Betting Site for Enhanced Odds
18+. New, ID Verified players only. The minimum deposit is £10. Up to £20 surprise bet. Rewards are credited within 48 hours. Note that the full T&Cs apply.
Pros:
- About 20 sports you can bet on
- Special “Kwiff” odds boost
- Bet £10, get £20
- Surprise bets
Cons:
- Banking options could be better
If you are looking for something out of the ordinary, Kwiff is the betting site to check out. We found that it offers users exciting features, including the special Kwiff odds boost.
Quality of Betting Markets and Odds: 4.75/5
Kwiff does a good job of covering the main sports and other markets with well-priced odds. The standout feature here is the Kwiff boost, though, which can make your bets extra lucrative. We’re looking at about 2 dozen sports to bet on, with plenty of markets to choose from. You can even look through a selection of surprise bets!
Bonuses and Promotions: 4.8/5
Kwiff comes with a £20 welcome bonus when you deposit and bet £10. The bonus is given in the form of a surprise bet, so it’s worth checking out this unique feature.
Besides that, there are plenty of ongoing promotions to enjoy, along with free bets for existing players. You can also get an extra boost with the Kwiff feature.
Payment Methods & Withdrawal Speed: 4.65/5
We’ve seen some better payment variety here, as Kwiff only offers a handful of options. You can use debit cards and e-wallets like PayPal and ecoPayz. Withdrawal speeds are pretty good, with most requests processed within 24 hours or less.
Overall, while the sheer number of payment options may not be the best, the methods still cover the needs of most UK bettors.
Mobile Compatibility & Customer Service: 4.65/5
Kwiff does a good job of optimising the mobile betting experience. We found that you’ll have no issues accessing various features, and we particularly like how the bet slip is highlighted on the right.
Customer support is available 24/7 through live chat and email. The agents are friendly and fast to respond.
Check out the Kwiff betting site and grab your welcome bonus.
5. Mr Play Sport – Best New UK Sports Betting Site for In-Play Betting
18+. New, ID Verified players only. Min £10 deposit. Maximum of £15 bonus bet. 14-day expiry. Note that the full T&Cs apply.
Pros:
- 30+ sports to bet on
- Excellent live betting section
- Exclusive tourneys for sports bettors
- Easy to use and navigate
Cons:
- No customer support around the clock
If you are looking to join the latest trend of live betting and place bets on matches while they’re still in progress, head over to Mr Play Sport.
Quality of Betting Markets and Odds: 4.75/5
Mr Play Sports hosts its own in-house odds, which are regularly updated to keep up with ever-changing markets. The betting site also has live streaming services available on select matches – a godsend for hardcore punters.
The interface is intuitive and straightforward enough, enabling players of all experience levels to place bets without any issues. There’s also an extensive selection of bet types, from money line bets and futures to totals and spreads.
If you’re looking to join betting tournaments, keep an eye out for the Mr Play Battle. It’s a unique experience with generous prizes up for grabs. Once the tourney kicks off, the stakes are set at £1 per bet. If you lose, a single point will be removed from your betting score.
Bonuses and Promotions: 4.65/5
As a new customer at Mr Play Sports, you can claim a £10 bonus simply by placing £10 worth of bets with minimum odds of 2.00 or higher. Be sure to read the terms and conditions before claiming your bonus, as the full T&Cs apply.
The Playboost promotion is available for all players who place 4+ pre-match bets and put up a 4-fold bet consisting of selections with 1.5 or higher odds. If your 4-fold betting stub wins, you will receive a 77% winnings boost on top of your payouts.
Finally, the Cash Out button gives players an extra layer of control over their bets and can be used to retrieve partial winnings before the event is through.
Payment Methods & Withdrawal Speed: 4.65/5
Mr Play supports a wide range of payment methods, including popular cards like MasterCard and Visa, as well as e-wallets such as Skrill and PayPal. You can also use bank transfers and several other options for deposits and withdrawals.
The minimum deposit is set at £10. The site might bundle up several payout requests if you submit them within a 24-hour period.
Mobile Compatibility & Customer Service: 4.75/5
Mr Play Sports offers a fully-functional mobile site that looks and functions like the desktop version. The website is well-optimised for iOS and Android devices, allowing you to place bets and withdraw winnings on the go.
Customer service is available via email or live chat, where players can get prompt answers to their questions. You can also fill out an online form on the website and wait for a reply.
Click here to explore the latest bonuses at Mr Play Sport.
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How We Ranked These New UK Online Betting Sites Online
Quality of Betting Markets and Betting Odds:
Above all, we looked for sites that offer competitive betting odds and a wide variety of betting markets. We looked at the number of different sports, games, and events available to bet on as well as the betting limits, payouts, and bonuses associated with them. We also kept in mind qualifying bet settlement at online betting sites.
Bonus Bets and Promotions:
We also reviewed the offers each site provided in terms of promotions and bonuses. We compared free bets, deposit bonuses, and other promotions to see which sites had the best offers for new and existing customers.
Range of Payment Methods & Withdrawal Speed:
We looked at the payment methods available and how quickly withdrawals were processed. We wanted to make sure that each site had a safe and secure way to deposit and withdraw funds, as well as fast processing times and no fees.
Mobile Compatibility & Customer Service:
Last and certainly not least, we looked at how well each site was optimised for mobile betting and the level of customer service they provided. If dedicated betting apps are available, then all the better.
We wanted to make sure that whichever site you chose, you would be able to bet with ease wherever and whenever you want, as well as receive quality customer support in case of any issues.
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Guide to the Best New Betting Sites for UK Bettors
What Are the Best New Betting Sites in the UK?
Based on thorough research, we can say that the best online betting sites in the UK are:
Where Can I Find the Best New Betting Sites in the UK?
Well, you can start right here in this guide! We have done all the hard work for you and gathered all the best new betting sites in one convenient place.
The first thing we checked when rating the betting sites was the safety and licensing info. All of the sites that made our list are licensed and regulated by legitimate authorities like the UK Gambling Commission, meaning they are perfectly safe to use.
We also checked out all the promotions, bonus offers and payment options. This way, you can make sure that you get the best deal for your hard-earned money.
Finally, we took a close look at the betting odds, live streaming and in-play options. This way, you can make sure that you get to place your bets with the best terms possible. And after all that, we can say that the top new betting site in the UK is Luckster.
What Are the Most Secure New Betting Sites in the UK?
The security of your money and private data is our top priority, so we only recommend betting websites that employ the latest SSL encryption technology to protect players’ sensitive information.
The best sites to play on are the ones licensed by the UK Gambling Commission, as this is a sign that they take your security seriously. The most secure betting sites in the UK are BetUK, FansBet and Luckster. All three of them use advanced encryption technologies and have valid licenses.
What Is the Best New Betting Site for Live Betting in the UK?
The best site for live betting in the UK is definitely Mr Play Sport. It offers a wide range of sports, including football, tennis and basketball, and you can enjoy high-quality livescore bet options on desktop or mobile devices.
What Are the Most Popular Types of Bets in the UK?
The most popular types of bets in the UK are accumulator bets, single bets and in-play betting. Accumulator bets involve placing multiple selections on one bet slip, while single bets involve only one selection. In-play betting involves placing a bet during the course of a game or match.
There are lots of other types of bets that you can find on different betting sites, like Asian handicap, spread betting and more.
Which Are the Most Popular Sports to Bet on in the UK?
The most popular sports to bet on in the UK are football, horse racing, tennis and cricket. Horse racing is the oldest sport in Britain and is still one of the most popular when it comes to betting.
Football and tennis are two of the world’s biggest sports, while cricket is also very popular in the UK. If you’re looking for football betting sites, we warmly recommend Luckster.
Are There Many New Betting Sites in the UK?
Yes, there are a lot of new UK betting sites. Online gambling is booming worldwide, and the UK is no exception – betting sites are being created here all the time, so it can get quite tricky to decide which one to use. But you can make things easier by checking out the top 9 list.
Can I Play Casino Games at the New Betting Sites in the UK?
Yes, most of the top new UK betting sites offer users casino games.
Let’s Compare the Top 5 Best New Betting Sites UK
- Luckster: The best new online betting site in the UK overall. The online sports betting site covers a wide array of markets, multiple payment options, and greets you with an exclusive Bet £10 Get £10 welcome bonus. Note that full T&Cs apply.
- FansBet: If you’re looking for the best horse racing betting sites, FansBet is your best bet. Beyond the top variety of horse racing tracks, this sports betting site welcomes new players abroad with a 100% welcome bonus of up to £100. Note that full T&Cs apply.
- BetUK: The best new UK betting site for a cool welcome bonus. All new UK customers can claim £66 in free bets just by depositing £19. Note that full T&Cs apply.
- Kwiff: The best odds boost of all new betting sites in the UK. If you’re a new customer on the sports betting site, you can claim £20 in free bets just by betting £10. Note that full T&Cs apply.
- Mr Play Sport: The best new online sportsbook in the UK for in-play betting, aka live betting. The betting site has a simple and neat welcome bonus promo – Bet £10, Get £10. Note that full T&Cs apply.
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Steps to Sign Up at the Best New Betting Sites in United Kingdom
Joining a new betting site in the UK is as easy as it gets. Here’s how to do it using Luckster as an example. You’ll be placing that qualifying bet in no time!
1st Step: Register a New Online Betting Account
- Visit the Luckster betting site by clicking here.
- Start registration.
- Enter the required information and click ‘Register Now.’
- Verify your betting account via email or text message.
2nd Step: Make Your First Deposit & Claim the Welcome Bonus
- Login to your Luckster account and navigate to the cashier page.
- Choose your deposit method, including debit cards, e-wallets, or bank transfers.
- Make your first deposit and claim the welcome bonus is available on the site.
3rd Step: Place Your Qualifying Bet
- Navigate to the sportsbook page and find an event you would like to bet on.
- Choose your stake and place your first bet. Congratulations, you’ve placed your qualifying real-money bet!
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So, What Is the Best New Betting Site in the UK?
Of all the new UK sports betting sites we tested, Luckster stands out as the best option. From the market variety to odds and the cool welcome promo, this site delivers all the goods. But if you’re interested in horse racing, then FansBet is your top option.
Whichever betting site you opt for, we urge you to bet responsibly and never chase your losses. Stay safe, and have a good one!
DISCLAIMER: You probably don’t need us to tell you that any form of gambling comes with risks and should not be undertaken as a solution to solve your financial troubles. It’s worth remembering the phrase…the house always wins!
If you suffer from a gambling problem or suspect somebody you know does, then we strongly suggest that you call the National Gambling Helpline at 0808-8020-133 to talk with an advisor for help and to make gambling safer for you or your loved ones. Remember all gambling sites and guides are 18+ only.
Casino sites listed on our site may not be available in your region. Check your local laws to ensure online gambling is available and legal where you live.
Visit these free gambling addiction resources:
