Football shirts can provide a huge element of nostalgia for many enthusiasts around the world in a number of various ways.
For instance, a classic colour or a particular design can be one of the most striking features of a kit that will long live in the memory for many, although there are many that will immediately think of the sponsorship branding that has been plastered along the middle of the shirt as a memorable aspect of a certain strip.
Inter Milan were one such team who had a shirt that many would have been able to associate with a brand – although their blue and black stripes are perhaps just as famous around the world.
For the last 26 years, Pirelli have had their name emblazoned across the middle of the famous shirt, however that partnership will become a thing of the past, as Socios.com will be their new primary sponsor.
With their agreement with Chiliz $CHZ, the leading blockchain provider for the global sports and entertainment industry, the text ‘$INTER Fan Token’ will be front and centre on Inter’s kits in 2021/22 and beyond.
Inter are by no means the only club to have decided to end a long-standing partnership that has become synonymous with the Serie A team who will be a favourite for many using Betway soccer betting markets to retain their title in the upcoming campaign.
There are a number of football clubs all over the world that have decided to end classic partnerships, although some lasted shorter than others. Honourable mentions would have to go to Fiorentina and Nintendo’s partnership, as well as the one between Napoli and Buitoni – it is not all about Italian teams, although they do feature rather heavily.
PSV Eindhoven and Philips could be one of the biggest changes to have ever been witnessed, although it may not have come as a surprise considering the multinational conglomerate does not own the club anymore. The sponsorship had lasted for an impressive 34 years between 1982 and 2016 before it was changed.
Carlsberg and Liverpool was another famous one that many football fans will remember, but that sponsorship deal came to an end in 2010 after a total of 18 years after starting in 1992. The same length of time Manchester United’s iconic Sharp deal lasted – although that ran from 1982 through to 2000, with many going to have remembered the collars that many of the strips had.
McEwan’s Lager was the famous shirt sponsor for Scottish Premiership champions Rangers, although way before Steven Gerrard’s time as manager of the famous Ibrox club. The beverage company first became the sponsor back in 1987 and ran to 1999, with Rangers able to win nine consecutive league titles in that time.
Real Madrid and FC Barcelona have each had iconic sponsorship deals over the years that have lasted, as well. Los Blancos had Teko as their main sponsor over a period of nine years – which is an achievement considering that they were a huge club during the 1992-2001 period.
Barcelona – who could probably do with more sponsorship money to help them out – were sponsored by Unicef between 2006 and 2011 on the shirt in which was their first sponsor and one in which they actually donated money to each year. The two still work together but the club have changed main their main shirt sponsorship since.
